2023 SEO Strategy: How to Optimize Your Website for Higher Rankings
2023 is here, and with it comes a new set of challenges and opportunities for businesses looking to optimize their websites for higher search engine rankings. In this blog post, we’ll discuss the key elements of a successful 2023 SEO strategy and how you can implement them to boost your website’s rankings.
First and foremost, let’s talk about the importance of quality content. According to HubSpot, content marketing generates over three times as many leads as traditional outbound marketing but costs 62% less. High-quality, informative and engaging content is essential for SEO success in 2023. Not only does it provide value to your visitors, but it also helps to establish your website as an authority in your industry. To create effective and shareable content, consider the following tips:
Conduct keyword research to identify relevant keywords and phrases that your target audience is searching for:
Conducting keyword research is an essential step in creating content that is relevant and useful to your target audience.
There are a number of keyword research tools available that can help you identify relevant keywords and phrases, including Ahrefs, SEMrush, and the million of other keyword tools out there. Statistically speaking, AHREFs and SEMRush are the most accurate though.
By understanding the language and phrases that your target audience is using to search for information, you can create content that is more likely to be found and read by those users. When doing your keyword research, be sure to look at low volume/highly qualified keywords, not just high volume keywords. Volume doesn’t always equate to the right search intent.
Use those keywords strategically throughout your content, but avoid keyword stuffing:
Using keywords strategically throughout your content can help improve your search engine rankings and make it easier for users to find your content.
However, it’s important to avoid keyword stuffing, which is the practice of including too many keywords in your content in an attempt to manipulate search engine rankings.
Keyword stuffing can not only harm your rankings, but also create a poor user experience. Instead, focus on using keywords naturally in the context of your content.
Use visuals, such as images and infographics, to break up the text and make your content more engaging:
Visuals, such as images and infographics, can help break up text and make your content more engaging.
According to a study by Buzzsumo, articles with images are shared on social media three times more than those without images.
Similarly, research by the Content Marketing Institute found that infographics are the most popular form of content that B2B and B2C marketers use to support their content marketing initiatives.
Create content that is shareable by including social media share buttons on your blog posts and landing pages:
Making it easy for users to share your content can help increase your reach and drive more traffic to your website.
One way to do this is by including social media share buttons on your blog posts and landing pages. This allows users to quickly and easily share your content on social media platforms like Facebook, Twitter, and LinkedIn.
According to a study by Shareaholic, social media generates 31% of all referral traffic, making it an important source of traffic for websites.
Next, let’s talk about backlinks. A study by Ahrefs found that the average website receives about 50% of its backlinks from internal pages and 50% from external pages.
Backlinks, also known as inbound links or incoming links, are links from other websites to your website. They are an important factor in SEO as they signal to search engines that other websites find your content valuable and worthy of linking to.
However, not all backlinks are created equal. To acquire relevant, high-quality backlinks, consider the following strategies:
Reach out to other websites in your industry and ask for a link in exchange for linking back to them:
Reaching out to other websites in your industry and asking for a link in exchange for linking back to them is a common strategy for acquiring relevant backlinks.
This approach, known as link building, can help increase your website’s visibility and authority in the eyes of search engines.
However, it is important to ensure that any links acquired through this strategy are relevant to your industry and content, as well as high-quality. The Moz link building guide provides a great resource for link building strategies and best practices.
Create shareable content and include a call to action asking visitors to share the content with their own audience:
Creating shareable content can be an effective way to acquire backlinks and increase the visibility of your website.
By including a call to action asking visitors to share your content with their own audience, you can increase the chances that your content will be shared and seen by more people.
A study by Buzzsumo, found that on average, content that is shared the most on social media includes a clear image, a headline that is easy to understand and an engaging topic that readers will want to know more about.
Guest post on other websites in your industry and include a link back to your website in your author bio:
Guest posting is another strategy for acquiring backlinks and building relationships with other websites in your industry.
When guest posting on other websites, you can include a link back to your website in your author bio. This helps to increase the visibility of your website and establish you as an authority in your industry. Moreover, Hubspot has shown that guest blogging can lead to an increase of website traffic by up to 97%.
It’s important to keep in mind that the links you get from guest blogging should be on reputable sites and be relevant to your industry and audience.
In addition to backlinks, User Experience (UX) also play a crucial role in SEO. According to the Nielsen Norman Group, poor website usability can lead to a 88% decrease in online conversions. A website that is easy to navigate, fast to load and provides a good experience for users will be rewarded by search engines with higher rankings. Here are some tips to improve UX:
Use a Responsive Design for Your WordPress Website
Having a responsive design for your website is crucial to providing a positive user experience and ensuring that your website is easily accessible to all users. A responsive design adapts the layout of your website to the size of the user’s screen, ensuring that it looks good and is easy to navigate on all devices. With the ever-increasing use of mobile devices to access the internet, a responsive design is essential to ensuring that your website is seen by as many users as possible.
Keep Design Simple and Uncluttered
A clean and simple design can make it easy for visitors to find what they’re looking for. When it comes to web design, it’s important to strike a balance between being visually appealing and functional. A simple design allows visitors to easily navigate your website and find what they’re looking for. A cluttered or confusing design can lead to a poor user experience, causing visitors to quickly leave your website. By keeping your design clean and simple, you’re more likely to keep visitors on your website for longer.
Optimize Your Website’s Loading Speed
A website’s loading speed can have a significant impact on the user experience. Studies have shown that even a one-second delay in page load time can lead to a 7% reduction in conversions. In order to ensure that your website loads quickly
Google and other search engines pay attention to Expertise, Authority, and Trustworthiness (E-A-T) when evaluating a website, and you should too. E-A-T factors play into the search signals of a website and show that a website is a credible source of quality information. Google has stated that E-A-T is a significant factor in their search algorithm, particularly for YMYL (Your Money or Your Life) websites. Here are some strategies you can use to demonstrate your website’s E-A-T:
Create High-Quality, Informative Content That Establishes You as an Authority in Your Industry
Creating high-quality, informative content is one of the best ways to establish yourself as an authority in your industry. By providing valuable information and insights, you can establish trust and credibility with your audience, which can lead to increased engagement and conversions. When creating content, it’s important to focus on providing value to your readers and avoiding self-promotion or fluff. By providing useful information, you’ll be able to position yourself as an expert in your field and increase your website’s visibility in search engine rankings.
Include Customer Testimonials and Reviews on Your Website to Build Trust
Including customer testimonials and reviews on your website can help to build trust and credibility with your audience. These third-party endorsements can provide social proof that your products or services are high-quality and that other people have had positive experiences with your business. Testimonials can be included in the form of written reviews, video testimonials, or through the use of testimonial widgets that display a carousel of reviews from customers.
Include an “About Us” Page That Introduces Your Team and Explains Your Qualifications and Experience
Having an “About Us” page on your website (with proper schema markup) is a great way to introduce your team, and explain your qualifications and experience in your field. This page can help to build trust with your audience by providing transparency and showcasing your team’s qualifications and experience. It can also help to provide context and perspective on the information provided on your website, as well as present company culture, mission, and vision.
Next, let’s talk about technical SEO. The SEMrush SEO Toolkit Study found that 41% of websites have a broken link, which can negatively affect their SEO and user experience. Technical SEO is the process of optimizing the underlying code and structure of your website to make it more easily discoverable by search engines. Common technical SEO issues include broken links, missing title tags, and duplicate content. To avoid these issues, here’s what you need to do:
Make Sure That All of the Links on Your Website are Working Correctly
Having broken links on your website can negatively affect both the user experience and your SEO. It’s important to regularly check all of the links on your website to ensure that they are working correctly. Tools like Google Search Console or brokenlinkcheck.com can help you identify any broken links on your website. Once you have identified any broken links, it’s important to fix them as soon as possible to avoid any potential issues.
Include Unique and Descriptive Title Tags on All of Your Pages
Title tags are an important element of on-page SEO, as they help search engines understand what your page is about. It’s important to include unique and descriptive title tags on all of your pages to help search engines understand the context of your content. Title tags should be no longer than 60 characters, and should include keywords that are relevant to the content on the page. By including unique and descriptive title tags, you can help search engines understand the context of your content and improve your visibility in search engine rankings.
Avoid Publishing Duplicate Content, Whether on Your Own Website or on Other Websites
Duplicate content can negatively affect your SEO by diluting the relevance of your pages and confusing search engines. It’s important to avoid publishing duplicate content, whether on your own website or on other websites. To identify and prevent duplicate content, you can use tools like Copyscape or Siteliner. If you find any duplicate content, it’s important to take steps to remove or rewrite it to avoid any potential issues. It’s also good to make sure to use rel=canonical tag.
While there are several other technical SEO factors, these can get your started down the right path. Check out my article on more advanced technical SEO factors that could be affecting your rankings.
Finally, let’s talk about schema tags. According to a study by Search Engine Journal, implementing schema markup on your website can increase click-through rates by up to 30%. Schema tags are a form of microdata that can be added to your website’s code to provide search engines with more information about the content on your website. This can help search engines understand the context of your content and provide rich snippets, such as reviews and ratings, in search results. Here’s how you can implement schema tags on your website:
Identify the Type of Content on Your Website and the Relevant Schema Tags That Can Be Used to Mark it Up
Schema tags are a form of microdata that can be added to your website’s code to provide search engines with more information about the content on your website. This can help search engines understand the context of your content and provide rich snippets, such as reviews and ratings, in search results. To get the most out of schema tags, it’s important to identify the type of content on your website and the relevant schema tags that can be used to mark it up. Some of the most common types of schema tags include LocalBusiness, Product, and Review.
Use a Tool Like Google’s Structured Data Markup Helper to Create the Schema Code
Google’s Structured Data Markup Helper is a tool that allows you to create schema tags for your website by highlighting the relevant content on your page. It automatically generates the schema code, which you can then add to your website’s code. This tool is very simple to use, even for those without technical skills, and can help you ensure that your schema tags are accurate and correctly implemented.
Add the Schema Code to Your Website’s Code, Either Directly or Through a Plugin (Like RankMath) if You are Using a Content Management System Like WordPress
Once you have created your schema code using the Structured Data Markup Helper, you’ll need to add it to your website’s code. This can be done either directly by editing your website’s HTML or by using a plugin like RankMath if you are using a content management system like WordPress. When adding the schema code to your website, it’s important to pay attention to detail and ensure that the code is properly formatted and located in the correct place on your website.
By using a plugin like RankMath, it is easy to add the schema code to your website without the need for any coding knowledge. This will also help you to manage the schema tags for your website in one place and make it more maintainable for you in long run. Make sure to regularly test your website’s schema implementation using Google’s Structured Data Testing Tool, to ensure that the schema code is properly implemented and working as intended.
2023 SEO Strategy Wrap Up!
In conclusion, SEO is a dynamic field that requires continuous adaptation to stay ahead of the game. By focusing on quality content, relevant backlinks, user experience, expertise, authority, trustworthiness, technical SEO, and schema tags, you’ll be well on your way to optimizing your website for higher search engine rankings in 2023. Remember, SEO is a marathon and not a sprint, but with a solid strategy in place and a continuous focus on improvement, you’ll be able to stay ahead of the competition.
About the author
Mike McKearin is the CEO at WE•DO | SEO Expert | Adventurer | Optimist
Mike has a long history in the world of SEO, studying it and testing various methods for over two decades now. When he's not working on his business or being a dad, Mike loves to go on adventures with his family - they live in the beautiful state of North Carolina and love exploring all that it has to offer. He's an optimist who believes that anything is possible if you set your mind to it, and he wants to help others achieve their dreams through WE•DO
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