SEO is a critical aspect of any online business, and a well-executed strategy can have a significant impact on a company’s online presence and growth. In this SEO case study, we will be exploring how we were able to help Apex Brain Centers boost their organic traffic by over 5x. Through a combination of SEO consulting & coaching, technical SEO improvements, content creation, and migration to a new host and website builder, we were able to drive significant results for this leading brain center. In this post, we will delve into the specific strategies and tactics used and the impact they had on the website’s organic traffic and search engine visibility.
Case Study: Apex Brain Centers SEO Improvements
The client is Apex Brain Centers that offers information and resources related to brain health and wellness. They provide services such as brain mapping, neurofeedback, and other treatments aimed at improving brain function and overall health. They are based in Asheville NC.
The main objective for Apex Brain Centers was to increase their online visibility in order to attract new visitors looking for their services in the Asheville NC area and beyond. Additionally, they wanted to improve the search engine visibility and user experience of their website. With the rise of online searches for health and wellness services, it was crucial for the company to have a strong online presence in order to reach their target audience.
- Increase online visibility to attract new visitors in the Asheville NC area and beyond.
- Improve search engine visibility and user experience of the website.
The website for Apex Brain Centers was facing several challenges that were affecting its search engine visibility and user experience. The site had low organic traffic, low impressions, and poor page speed, which made it difficult for the company to reach its target audience. Furthermore, the previous website design was outdated and not user-friendly, which made it challenging for both customers and administrators to navigate.
One of the key technical challenges was the presence of conflicting plugins on the WordPress site. Multiple form plugins were also installed, some of which were not being used at all. This not only caused issues with the website’s performance but also added unnecessary clutter and complexity to the website.
Website Performance and User Experience
- Low organic traffic
- Low impressions
- Poor page speed
- Outdated website design
- Unuser-friendly website design for both customers and administrators
- Conflicting plugins on the WordPress site
- Multiple form plugins, some not being used at all
To address these challenges, I started with a full 360° technical SEO audit and made several improvements to the website. This included content creation and migration to using the Beaver Builder, a website builder that offered improved user experience and design flexibility. The site was also migrated to a new host twice in order to improve its speed and performance, which was crucial in order to rank higher in search engine results.
The content creation strategy involved conducting competitor analysis to understand the content gaps and drawing up a plan to publish informative articles every month. This helped to provide valuable information to the target audience and increase the visibility of the website in search engines. The existing blog content was also layered with updated content and added internal links to relevant service pages, which helped to distribute link juice and direct SEO equity to the most important pages.
Overall, the technical SEO improvements and content creation strategy helped to significantly increase the organic traffic and impressions for the website, leading to top placements for many of their targeted search terms.
|1||Full 360° SEO audit to find problems and opportunities|
|2||Deep dive keyword research to find top keyword opportunities|
|3||On-page optimization for important service pages|
|4||Fixed UI/UX issues of the site|
|5||Conducted technical SEO efforts to improve site performance|
|6||Layered existing content with user intent-based keywords|
The results of the technical SEO and content creation efforts were substantial. When I started working with Apex Brain Centers in May, their organic clicks were below 40 per day and impressions were below 1000 per day. However, by January, their organic clicks had increased to over 200 per day and impressions to over 6300 per day. This was a significant increase in online visibility for the company and helped to attract new visitors to their website.
The improved page speed and user experience also helped to provide a better overall experience for customers visiting the website. This led to increased engagement and higher conversion rates, which was crucial for the success of the business.
The technical SEO and content creation efforts carried out for Apex Brain Centers proved to be a huge success. The website now has improved search engine visibility, better user experience, and increased organic traffic, which has helped the company to reach its target audience and grow its business. The results of this case study demonstrate the importance of focusing on technical SEO and content creation in order to improve a website’s performance and attract new visitors.
|AHREFs||Used for competitor analysis, backlink analysis, and keyword research|
|Rankmath||Used for on-page optimization and SEO analysis|
|Beaver Builder||Used for website migration and to improve website design and user experience|
|Flywheel Hosting||Used to host the website and improve website speed and performance|
|SurferSEO||Used for technical SEO audits and keyword research|
About the author
Mike McKearin is the CEO at WE•DO | SEO Expert | Adventurer | Optimist
Mike has a long history in the world of SEO, studying it and testing various methods for over two decades now. When he's not working on his business or being a dad, Mike loves to go on adventures with his family - they live in the beautiful state of North Carolina and love exploring all that it has to offer. He's an optimist who believes that anything is possible if you set your mind to it, and he wants to help others achieve their dreams through WE•DO
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