Marketing Funnel

Understanding Which Marketing Channel Drives the Best Conversions: A Comprehensive Guide

May 30, 2023
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In the last 15 years of working with businesses all over the globe to understand which marketing channel drives the best conversions, it’s rare when a client has a firm grip on this. With an abundance of options available, selecting the right mix of marketing channels can make a significant difference in the success of…

The Importance of SEO in the Marketing Funnel: Maximizing Visibility and Driving Conversions

January 25, 2023
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As an SEO consultant, I recently worked with a client who had a problem that many businesses can relate to: They were getting plenty of leads, but the sales team wasn’t following up on them. This meant that they were losing potential customers. It’s a common issue that businesses of all sizes face, you may…