SEO Case Study: 10x Growth For Local Service Company
SEO Case Study: How Carolina Energy Systems Boosted Their Organic Traffic by Over 10x in 6 Months
Carolina Energy Systems is a leading provider of energy-efficient products and services. The client wanted to improve their online presence and attract more organic traffic to their website. With the help of our team, Carolina Energy Systems was able to achieve impressive results in a short period.
Challenges:
Carolina Energy Systems faced several challenges in increasing their organic traffic. The main challenge was the lack of visibility on search engines due to a poorly optimized website.
| ChallengeSolutionLack of visibility on search enginesBuild a new website using Beaver Builder and focus on the basics of SEO |
|---|
Solution:
Our team built a new website for Carolina Energy Systems using Beaver Builder, which allowed for a user-friendly and optimized platform. We also focused on the basics of SEO, including on-page optimization, keyword research, and content creation. Additionally, we boosted their local SEO for targeted search terms and optimized their Google My Business profile. By implementing these strategies, we were able to improve the website’s ranking on search engines and drive more organic traffic.
| On-Page Optimization | Keyword Research | Content Creation | Local SEO | Google My Business Profile |
|---|---|---|---|---|
| Improved website structure and navigation | Conducted keyword research to target relevant keywords | Created high-quality, relevant content that improved user experience | Targeted local keywords and improved local search visibility | Optimized Google My Business profile to improve online visibility |
| Optimized meta titles and descriptions | Improved NAP consistency and added photos and videos | |||
| Header tag optimization | Encouraged customers to leave reviews |
Results:
The results were exceptional. In just 6 months, Carolina Energy Systems’ organic traffic increased from less than 100 impressions per day to over 1000 impressions per day. This resulted in a 10x increase in organic traffic, which helped to drive more leads and conversions for the client.
| Metric | Result |
|---|---|
| Organic Traffic | Increased from less than 100 impressions per day to over 1000 impressions per day (10x increase) |
Conclusion:
The success of Carolina Energy Systems’ new website and SEO strategy demonstrates the importance of focusing on both the basics of SEO and local SEO. By optimizing their website, conducting keyword research, and improving their Google My Business profile, our team was able to drive results for the client. If you’re looking to improve your online presence and attract more organic traffic, consider investing in a comprehensive SEO strategy that focuses on the basics and local SEO.
| Benefits of Focusing on the Basics of SEO and Local SEO |
|---|
| Improved online presence |
| Increased organic traffic |
| More leads and conversions |
| Improved local search visibility |
About the author
Mike McKearin is the CEO at WE•DO | SEO Expert | Adventurer | Optimist
Mike has a long history in the world of SEO, studying it and testing various methods for over two decades now. When he's not working on his business or being a dad, Mike loves to go on adventures with his family - they live in the beautiful state of North Carolina and love exploring all that it has to offer. He's an optimist who believes that anything is possible if you set your mind to it, and he wants to help others achieve their dreams through WE•DO
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